Senior marketing and growth leadership for companies putting AI to work.
I step in as your fractional CMO or business development lead, and I show your team where AI can take real work off their plates. Two decades of selling and marketing technology, with more than $10M in SaaS revenue closed.
San Francisco · taking two new clients this quarter
Who I work with
Founders past their first revenue Small and mid-sized businesses Nonprofits and faith-based organizationsPick the problem you have today
The two leadership roles are monthly retainers. The audit is a fixed-fee project, and you keep the written plan whether or not we continue.
"Our marketing has no owner."
Fractional CMO. I take ownership of positioning, the quarterly plan, paid and organic channels, and the agencies or staff who execute. You get one accountable person at a fraction of a full-time salary.
Typical: 8–12 hours a week · $10,000/month
"I'm the founder and still the only salesperson."
Business development lead. I build the pipeline, set up the CRM and outbound process, open partner and channel conversations, and document the playbook so your first sales hire starts with something that works.
Typical: 6–10 hours a week · $10,000/month
"Everyone says we should use AI. Where?"
AI Readiness Audit. I map where your team's hours go, pick the two or three tasks AI can handle reliably, and build the agents or automations. I also review what each AI vendor does with your data before you sign.
Fixed fee · $7,500
Twenty years on the revenue side of technology
I've been the person accountable for the number, at other people's startups and at my own. That's the perspective I bring to yours.
- Business development at Visible Technologies, an early social media sentiment analysis company
- Revenue and partnership roles at AI, text analytics, and blockchain startups, including CRO at Synapsify, where I helped raise $1.5M
- Co-founded TESTD and reached $50K MRR within twelve months
- Co-founder of Kayeh AI, GracePoint Solutions, and Blocksee; chair of the American Society for AI's Information Security Committee
“Eric successfully revamped our marketing department in an effort to promote our new company brand and support my sales team with first class marketing tools. Eric’s professional approach gave our company a much needed shot in the arm that propelled us atop the competitive heap.”
Bring me in to teach your team
Hands-on workshops where people leave with prompts, workflows, and a short policy they can use the next morning. I also give talks on who should control AI and how agents will make agreements on our behalf.
- AI for Business
- Save 10 Hours a Week with AI
- AI for Nonprofits and Faith-Based Organizations
- How Should We Control AI?
What would you fix first?
Send me a few lines about your company and what's stuck. I read every message myself and reply within two business days, usually with a time to talk.
Prefer email? Write to forsteric@gmail.com